Privacy Policy

Sugar House Detroit ("we," "us," or "our") operates the website at https://sugarhousedetroit.com. This Privacy Policy describes how we collect, use, and share your personal information when you visit our website, place an order, or contact us through our forms.

By using our website, you agree to the collection and use of information as described here. If you do not agree, please do not use the website.

Information We Collect

Information You Provide

When you fill out a contact form, sign up for our email list, make a purchase, or book a private event or class, you may provide:

• Name
• Email address
• Phone number
• Message content
• Payment information (processed by Stripe, not stored on our servers)

You choose what information to provide. We only collect what you submit.

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• IP address (used to determine approximate geographic location)
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring website or search terms that brought you here
• Date and time of your visit

If you arrive at our site by clicking on one of our advertisements, we collect information about which ad you clicked and whether you took an action on our site (such as submitting a form or making a purchase). This helps us understand which ads are effective.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Process orders and deliver products
• Send you a confirmation when you submit a form or place an order
• Send you marketing emails if you have opted in (you can unsubscribe at any time)
• Analyze how visitors use our website so we can improve it
• Measure the effectiveness of our advertising campaigns
• Show you relevant advertisements on other websites based on your visit to our site
• Show you relevant advertisements on Facebook and Instagram based on your visit to our site
• Maintain the security and performance of our website

Cookies and Tracking Technologies

Cookies are small text files stored on your device when you visit a website. We use cookies and similar technologies for the purposes described below.

Necessary Cookies

These cookies are required for our website to function properly. They include security cookies from our hosting provider (Cloudflare) and cookies that store your cookie preferences. You cannot opt out of these.

Analytics Cookies

We use Google Analytics (GA4) to understand how visitors interact with our website. Google Analytics uses first-party cookies (_ga and _ga_*) that expire after 2 years. These cookies collect information such as pages visited, time on site, and how you arrived at our website. This data is aggregated and does not personally identify you.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Advertising Cookies

We use the following advertising technologies:

• Google Ads: We use Google Ads remarketing to show you relevant advertisements on other websites after you visit ours. Google uses cookies to serve ads based on your past visits. You can opt out through Google Ads Settings.
• Meta (Facebook/Instagram): We use the Meta pixel to measure the effectiveness of our ads on Facebook and Instagram and to show you relevant ads on those platforms. The Meta pixel sets first-party cookies (_fbp, _fbc) that expire after 90 days. You can manage your ad preferences in your Facebook Ad Settings.

We also use Meta's Conversions API to send certain event data (such as form submissions and purchases) from our server to Meta for ad measurement. This server-side tracking supplements the Meta pixel to improve accuracy. The same consent and opt-out choices apply.

Local Storage

We use your browser's local storage to remember how you arrived at our website (such as the referring website or search ad). This information helps us understand which marketing channels are effective. This data stays on your device and is not transmitted to third parties.

Managing Your Cookie Preferences

When you first visit our website, you will see a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in the footer of any page.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking cookies may affect your experience on our website.

Email Communications

If you sign up for our email list, we will send you marketing communications about events, specials, new menu items, and other news from Sugar House Detroit. You can unsubscribe at any time by clicking the unsubscribe link in any email.

Consent Records

When you opt in to receive marketing emails through our forms, we record the following information:

• The date and time you gave consent
• Which types of communication you consented to (email, personalized advertising)
• The version of the consent language you agreed to
• The page on which you submitted the form

We retain these consent records for 5 years to demonstrate compliance with applicable laws, even if you later unsubscribe.

Who We Share Your Information With

We share your information with the following service providers who help us operate our website and business:

• Cloudflare — Website hosting, content delivery, and security. Privacy Policy.
• Google Analytics — Website traffic analysis. Privacy Policy.
• Google Ads — Advertising measurement and remarketing. Privacy Policy.
• Meta (Facebook/Instagram) — Advertising measurement, including server-side tracking, and audience targeting. Privacy Policy.
• Resend — Transactional email delivery (form and order confirmations). Privacy Policy.
• Brevo — Email marketing and subscriber management. Brevo may sync subscriber segments with Google Ads and Meta for advertising purposes. Privacy Policy.
• Sanity — Content management system. Privacy Policy.
• Stripe — Payment processing. Payment information is processed directly by Stripe and is not stored on our servers. Privacy Policy.

We do not sell your personal information to third parties for their own marketing purposes.

When we use advertising tools like Google Ads remarketing and the Meta pixel, information about your visit may be shared with those platforms to show you relevant advertisements. Under California law (CCPA), this may be considered "sharing" of personal information for cross-context behavioral advertising.

How Long We Keep Your Information

We retain your information only as long as necessary for the purposes described above:

• Contact form submissions: 24 months after your inquiry is resolved, then deleted.
• Email marketing subscribers: For the duration of subscription plus 30 days. Inactive subscribers (no engagement for 24 months) are removed.
• Analytics data: Google Analytics event-level data is retained for 14 months. Aggregated reports are retained indefinitely.
• Advertising conversion data: Retained by Google and Meta per their respective data retention policies (typically 90–180 days).
• Server logs: Retained by our hosting provider (Cloudflare) per their data retention policy.
• Transactional email records: Email delivery logs are retained for 30 days by our email provider.
• Consent records: Records of your consent preferences are retained for 5 years for compliance purposes.

Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You can request to know what personal information we have about you.
• Deletion: You can request that we delete your personal information.
• Correction: You can request that we correct inaccurate information.
• Unsubscribe from emails: You can opt out of marketing emails at any time by clicking the unsubscribe link in any email.
• Cookie preferences: You can manage your cookie preferences through the cookie settings link in our footer.
• Analytics opt-out: You can opt out of Google Analytics using the browser add-on.
• Ad personalization: You can opt out of personalized ads through Google Ads Settings and Facebook Ad Settings.

To exercise any of these rights, contact us at info@sugarhousedetroit.com. We will respond within 30 days.

Do Not Sell or Share My Personal Information

When we use advertising tools that share your information with advertising platforms (such as Google or Meta) for targeted advertising, this may be considered "sharing" under the California Consumer Privacy Act (CCPA).

You can opt out of this sharing in any of the following ways:

• Click "Reject" on our cookie consent banner to block advertising cookies
• Submit an opt-out request by emailing info@sugarhousedetroit.com
• Enable the Global Privacy Control (GPC) signal in your browser — we detect and honor this signal automatically

When you opt out, we will stop sharing your information with advertising platforms for targeted advertising. This does not affect other uses of your information (such as responding to your inquiries or processing orders). We will honor your opt-out for at least 12 months.

Do Not Track Signals

We honor Global Privacy Control (GPC) signals and treat them as opt-out requests for the sharing of personal information. We also respect browser Do Not Track signals by limiting non-essential tracking when detected.

Children's Privacy

Our website is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at info@sugarhousedetroit.com and we will delete it.

Security

We use industry-standard security measures to protect your information, including encrypted connections (HTTPS), secure hosting infrastructure, and limited access to personal data. No method of transmission over the Internet is 100% secure, but we take reasonable steps to protect your information.

Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of other sites. We encourage you to read the privacy policy of any website you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact us at:

Sugar House Detroit
2130 Michigan Ave, Detroit, MI 48216
info@sugarhousedetroit.com